Joel Freeborn

Principal Product Designer

Throughout my design journey, I’ve touched almost every UX discipline with the most time centered on creating strong dev-ready user interfaces. I’ve worked with a range of agencies, startups and corporates including Premier League, Virgin and Cisco.

My focus is now on building and leading design teams and establishing design as a strategy.

Core Skills

  • High and low fidelity UI design (native mobile, responsive web, TV)

  • Hiring, managing and mentoring designers of all experience levels

  • Strategic thinking

  • Spring planning, prioritisation, resourcing and stakeholder management

  • Strengthening brands digitally through the use of design systems

  • Information architecture through flow charts and sitemaps

  • Accessible and Inclusive design

  • DesignOps for organisations

  • Tools; Figma, Miro, Jira, Adobe suite, Webflow

Extended Skills

  • UX Design Thinking methodologies for user research; including interviews, personas, journey and empathy mapping, and value proposition design

  • Usability testing and learning through data (build, measure, learn)

  • Prototyping and front end design (HTML & CSS)

  • Design Sprints and objective driven workshops

Past clients

  • Premier League

  • Bally Sports (Sinclair Broadcasting Group)

  • Virgin

  • Cisco Webex

  • Travelex

  • Aston Martin

  • Avon

  • Fujitsu

  • Oracle

  • Sage

  • Centtrip

  • Money 20/20

  • 3ET

  • MelodyVR

Cisco Webex

Design as part of a team for the new Webex iPad / iPhone native app

cisco webex ipad app native joel freeborn principal product designer


Redesign for the main Virgin group website,

virgin website joel freeborn principal product designer

Melody VR

Native mobile design for a virtual reality experience

virgin website joel freeborn principal product designer