Principal Product Designer
Throughout my design journey, I’ve touched almost every UX discipline with the most time centered on creating strong dev-ready user interfaces. I’ve worked with a range of agencies, startups and corporates including Premier League, Virgin and Cisco.
My focus is now on building and leading design teams as well as establishing brand-driven design systems. And I still love to be hands on, especially with the ever evolving set of tools and methodologies.
High and low fidelity UI design using (native mobile, responsive web, TV)
Hiring, managing and mentoring designers of all experience levels
Spring planning, prioritisation, resourcing and stakeholder management
Strengthening brands digitally through the use of design systems
Information architecture through flow charts and sitemaps
Accessible and Inclusive design
DesignOps for organisations
Tools; Figma, Miro, Jira, Adobe suite, Webflow
UX Design Thinking methodologies for user research; including interviews, personas, journey and empathy mapping, and value proposition design
Usability testing and learning through data (build, measure, learn)
Prototyping and front end design (HTML & CSS)
Design Sprints and objective driven workshops
Here is a selection of previous hands-on work. I am unable to show my most recent projects as they are still under NDA.
Redesign for the main Virgin group website, virgin.com
Native mobile design for a virtual reality experience