Joel Freeborn

Product Designer + Startup Brand Consultant

I’ve designed digital products for a broad range of clients, from large corporates such as Virgin, Travelex and Premier League through to lesser known startups launching their product into the world.

My current focus is on helping startups launch with a solid brand and design foundation. This critical phase is often overlooked and costly to fix retrospectively.

  • Qualitative and quantitative research

  • Value proposition design

  • Brand values and positioning

  • Brand assets (logo, typography, colour, tone of voice etc)

  • Design principles

  • Design system including component library

  • UX design

Principal Product Designer

Core Skills

  • Hiring, managing and mentoring designers of all experience levels

  • High and low fidelity UI design (native mobile, responsive web, TV)

  • Sprint planning, prioritisation, resourcing and stakeholder management

  • Information architecture through flow charts and sitemaps

  • Accessible and Inclusive design

  • Brand strategy

  • Strengthening brands digitally through the use of design systems

  • Tools; Figma, Miro, Jira, Adobe suite, Webflow

Extended Skills

  • UX Design Thinking methodologies for user research; including interviews, personas, journey and empathy mapping, and value proposition design

  • Usability testing and learning through data (build, measure, learn)

  • Prototyping and front end design (HTML & CSS)

  • Design Sprints and objective driven workshops

Past clients

  • Premier League

  • Bally Sports (Sinclair Broadcasting Group)

  • Virgin

  • Cisco Webex

  • Travelex

  • Aston Martin

  • Avon

  • Fujitsu

  • Oracle

  • Sage

  • Centtrip

  • Money 20/20

  • 3ET

  • MelodyVR

Cisco Webex

Design as part of a team for the new Webex iPad / iPhone native app

cisco webex ipad app native joel freeborn principal product designer


Redesign for the main Virgin group website,

virgin website joel freeborn principal product designer

Melody VR

Native mobile design for a virtual reality experience

virgin website joel freeborn principal product designer